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Convax Solutions – Brand Identity Process

convax-brand-identity-process
  • January 1, 2011
  • Posted by Gopal
  • 17 Comments
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The focus was to come up with something classy and modern, which represents the tag line converging with constant acceleration. The following are some of the initial sketches.

Initial sketches

We tried many concepts like a convex lens that converges the rays and forms a pencil, and a hour glass attached to a ‘C’ but finally decided to stick with something iconic

Convax brand identity sketches

Digital versions

After fiddling around for a while with the sketches, the eagle concept was considered to be more appropriate and few digital versions were created based on that idea.

convax logo evolution

Further Refinement

The options were further refined for the best result and Aller was deemed suitable for the final logo. Aller was modified to match the identity.

Construction process of the convax brand identity

Implementation

And the first implementation of the logo was on our business cards

Convax business card design

17 Responses to Convax Solutions – Brand Identity Process

  1. WPThemeInfo
    January 1, 2011 at 10:46 am

    Perfect way to start branding yourself

    Reply
  2. cooljaz124
    January 1, 2011 at 11:39 am

    Very nice !

    PS : Love your “You shop We Give” Design. Awesome.

    Reply
  3. Thendral Perumal
    January 4, 2011 at 8:40 am

    Very Inspiring n am awestruck….. Thanks for sharing………

    Reply
  4. Ranjith kumar
    January 4, 2011 at 2:45 pm

    Keep rocking buddy. This is the way to go…

    Reply
  5. Chandan Chakraborty
    January 5, 2011 at 12:01 pm

    Great very nice looking thanks for share Gopal.

    Reply
  6. akbar
    January 16, 2011 at 7:03 am

    awesome logo… you are a rocking star

    Reply
  7. danny
    January 26, 2011 at 12:25 pm

    exlent

    Reply
  8. Gopal
    February 10, 2011 at 9:39 am

    Thanks everyone!

    Reply
  9. Anish
    February 11, 2011 at 10:36 am

    NiceWork

    Reply
  10. Raju
    April 27, 2011 at 11:57 am

    U r rocking… I love all ur works…

    Reply
  11. jithesh
    June 16, 2011 at 6:57 am

    Excellent work bro :)

    Reply
  12. Gopi Krishna
    August 30, 2011 at 11:31 am

    Gopal… today I saw your entire website. It looks awesome, cool and eye catchy. And also I saw your personal website also. That is vary much good.

    Reply
  13. suresh Turakapalli
    August 30, 2011 at 11:39 am

    Very nice works looking awesome

    Reply
  14. Wasim
    March 15, 2012 at 3:16 pm

    Very creative and well executed process of Branding.

    Reply
  15. santosh
    June 13, 2012 at 12:09 pm

    NiceWork

    Reply
  16. Aravind
    September 7, 2012 at 11:26 am

    You are doing “Nice Work”…!

    Reply
  17. Ranjith Kumar
    February 16, 2013 at 1:52 pm

    Keep rocking buddy. This is the way to go…

    Reply

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