The focus was to come up with something classy and modern, which represents the tag line converging with constant acceleration. The following are some of the initial sketches.
We tried many concepts like a convex lens that converges the rays and forms a pencil, and a hour glass attached to a ‘C’ but finally decided to stick with something iconic
After fiddling around for a while with the sketches, the eagle concept was considered to be more appropriate and few digital versions were created based on that idea.
The options were further refined for the best result and Aller was deemed suitable for the final logo. Aller was modified to match the identity.
And the first implementation of the logo was on our business cards